According to the prestigious Social Media Examiner, the most popular platforms among Marketing professionals to do B2B business organized by use percentage are:
Facebook – 91%
LinkedIn – 80%
Twitter – 67%
It’s no wonder that when it comes to B2B, Instagram isn’t the first, second, or third thing that comes to mind. Despite having more than a billion active users a month, it is much more associated with B2C and lags far behind the top 3 for B2B. That doesn’t mean we have to ignore its use for B2B entirely. In next week’s Newsletter, we will talk about how to enhance its use for B2B.
Back to business – at AdsAccelerator we suspect that for many of you may be surprised by the fact that for B2B, Facebook is ahead of LinkedIn. We say this because we talk to many B2B companies and one of the most popular responses is “we are a B2B company, so we only use LinkedIn”. This experience has made us realize the great knowledge gap in the market, so we would like to take advantage of this article to make it clear – Facebook Ads is a very powerful tool not only for B2C but also for B2B. Some of the cool things it allows you to do:
Target specific profiles with Facebook ID – do you know the profiles of the people you want to reach and convince? Make sure they see your company’s ads and don’t just remember you when you chase them with emails or phone calls.
Target people, who work in a specific corporation or industry – do you want to reach the employees of a large corporation? Or maybe all the electricians in your target zone? If they have these descriptions on their profile, you can do it.
Target people according to their job position – are your target customers other Marketers? Maybe CEOs? You can reach them.
Retargeting the professionals who visit your website – very unknown and underestimated option. Remember, Facebook is not just for prospecting!
Knowing everything you can do with Facebook Ads is very important, but if you would like to take the next step and learn how to do it, we invite you to watch Patrick’s Webinar where apart from offering valuable information, he explains in detail the content of our program and all the things we’ll teach step by step.